Brief Overview:
The branding of the coffee shop aims to capture the essence of the location's rich heritage while aligning with the brand's welcoming and authentic tone of voice. The new branding should create a seamless blend between historical significance and a warm, approachable atmosphere that promotes wellbeing, community, and inclusivity.
The Team: Zachary Sparkes, Shahbaaz Zeb & Saad Fiaz
Key Deliverables:
• Refine logo concepts that capture the project's essence while aligning with the desired tone of voice.
• Develop a comprehensive brand kit that includes logo variations, colour palettes, typography guidelines, and usage instructions for different applications.
• Create mock-ups of the branding implementation, including website designs, merchandise samples, and way-finding signage.
Our Brand Story
Nestled within the historic grounds of Delapre Abbey, Solace & Co. offers more than just coffee; it's a sanctuary where heritage and community meet.
Inspired by centuries-old heritage and tranquil gardens, Solace & Co. embodies the Abbey's spirit of welcome, wellbeing, and connection.
With a warm, inviting atmosphere, Solace & Co. celebrates Northampton's vibrant history while fostering a space for inclusivity and mindfulness for all who pass through.
Location & Design Research
When researching and exploring current and active cafe branding we chose to specifically focus on ones which had a prominent word mark and typeface used consistently throughout their identity and various brand touch points. This inspiration was then used to form the ideation and creation of our own brand identity.
Some photography taken when visiting the Abbey to use as further branding inspiration. The Eleanor Cross (bottom right) and its historical significance became the key focal point for building a narrative for the final cafe brand. The flowers and other greenery also became an extension for brand assets and material.
Location Photography
Design Inspiration
Logo Outcomes
The logomark conveys values of community, growth and comfort through its simple and geometric structure. The circular shapes symbolise community where each individual plays a role i.e each circle together makes up the logo mark. The use of circles is also a strategic choice as circles are natural and organic feeling shapes found in many areas of nature.
The simplicity and clarity convey an inviting & trusting atmosphere that aligns with Solace & Co.'s focus on community and comfort. The bold, clean typeface speaks a contemporary edge which is where the future of the Abbey is headed. The kerning of the letters have been kept quite tight in order to further convey a feeling of community.
Primary Logo
Secondary Logo
Stacked Logo
Icons
