Brief Overview:
TWIX is a brand with a damaged image that has an identity issue and does not cater to their audiences, through the suffering of tough competition. We had an objective to make TWIX relevant and innovative like they once were.
Our Solution:
TWIX.IO is a game that allows people to play games that are associated with TWIX. The player can receive rewards with their accumulated points and the users score is doubled during break times. People can buy a TWIX during their breaks which is promoted through our in store product display stands.
TWIX R&D
TWIX just isn't as famous as other chocolates because they aren't reaching a wide enough audience in an engaging and new way that boosts sales. TWIX has not found a way to attract a new audience or even regain the older audience, due to higher competition, loss in quality, lack of ethics and no way to resonate with customers.
Game Style Formats
In the age of digital games, there is an endless variety of styles, genres, aesthetics and formats that games come in.
For TWIX however, we wanted a simple, addictive, over the top and playful aesthetic that will hook the players in with a very simple game. To do this we looked at popular easy to play games that include Pac Man and Snake Game and newer versions such as Slither.io and Agar.io. These games have high interactivity due to easy accessibility and very quick turnaround in terms of rewards and achievements.
For TWIX however, we wanted a simple, addictive, over the top and playful aesthetic that will hook the players in with a very simple game. To do this we looked at popular easy to play games that include Pac Man and Snake Game and newer versions such as Slither.io and Agar.io. These games have high interactivity due to easy accessibility and very quick turnaround in terms of rewards and achievements.
Clash Of Clans
BALDUR’S GATE 3
Monument VALLEY
TWIX.IO Logo Design
The logo has multiple variations so it can be used widely across many formats and colour combinations. Also the simplicity of the design allows for numerous colour combinations that can fit different themes and game modes, whilst keeping the branding consistent and central.
The logos are also very bold and visually appealing alongside being very scaleable which is extremely important when dealing with gaming due to a variety of interfaces and formats the logo could be presented.
The logos are also very bold and visually appealing alongside being very scaleable which is extremely important when dealing with gaming due to a variety of interfaces and formats the logo could be presented.
Primary Logo
Secondary Logo
Third Logo
Metallic Logo
Black & White Logo
Our Product Displays
Our displays contains multiple styles of the TWIX Red and Gold because we felt that connecting the brand colours offered us and the audience multiple versions of the product stands. We included our own icons around the display because we wanted to have the unique aspect to our TWIX.io stand. The call to action on the side is important because this provides the audience to play TWIX.io with the chance to get more TWIX through the rewards section of our game menus.
TWIX.IO User Journey
The user journey is simplified into 3 steps. The reason for this is to do with the ‘Rule of Three’ where things grouped into 3 are more memorable, satisfying and likely to be effective and is used very commonly in every form of communication.
Game menu - Home Screen
The home screen is the first page that the user will see when they enter the TWIX.IO space. There is an option to play the normal or duo game mode this is because we wanted to give the user the choice whether to go more competitive with the online feature or the fun and engaging element of playing with your friends. There is also a friend’s list showing who’s online encouraging people to play together.
Game Menu - lEADERBOARD
The page consists of the overall statistics of the local multiplayer and online modes. We wanted to add the leaderboard aspect to our game because we liked the competitive nature that a game provides. Our aim with the leaderboard is to make the game addictive through a simple and easy to understand concept. This is because we needed to solve the problem of people lacking the motivation to interact with TWIX.
Game Menu - Rewards
The player can navigate to the rewards page which will be updated weekly. To get people to buy TWIX, these rewards consisted of the points being doubled for a day. the user could get a large discount on TWIX bars to a even week supply of TWIX as well. The players will lose points upon unlocking rewards which keeps people playing the game to earn more rewards.
Game Components
For the game itself the mouths will have a streak or aura following them, this gives a sense of energy alongside looking very nice. They also give a sense of direction which is important regarding the actual gameplay experience as the player needs to be able to see the character move around on the screen.
Game Components
To keep the theme of indulgence consistent and also to keep TWIX visible even in the game, we decided to make small chocolates and crumbs as things players ‘eat’ to earn points, integrating actual TWIX flavours would help them reach more audiences which is key.
Original TWIX
Salted Caramel TWIX
Cookies n Cream TWIX
Cookie Dough TWIX
TWIX.IO - Global Mode
TWIX.io global mode, is the default game mode where players are put in servers of 40 players and must go around and eat and defeat other players. The smaller chips/crumbs boost the players whilst the TWIX chocolates give points which leads to an increase in size and a position in the leaderboard. The aim is to eat the different chocolates and eventually eat up all the players to win a game.
TWIX.IO - Frenzy Feast
The highlight of TWIX.io is ‘Break-Time’. Every day for 2 hours depending on local lunch/dinner times the game enters ‘frenzy mode’. In this time, the global version of the game has a sudden ‘gold’ rush allowing players to earn double the points they usually can by eating golden TWIX bars.
TWIX.IO - DUO MODES
As mentioned before we wanted to make sure TWIX.io was inclusive to all so that meant we made a ‘duo’ mode. In this mode players can play with a friend in exclusive modes. This also reinforces the ‘TWO IS MORE THAN ONE’ aspect of the game.
This mode is a maze where both players must work together to clear a series of mazes and puzzles offering a unique gameplay experience that focuses on teamwork rather than eating chocolate.
This mode is a maze where both players must work together to clear a series of mazes and puzzles offering a unique gameplay experience that focuses on teamwork rather than eating chocolate.
TWIX.IO - duo moDES
Not every multiplayer mode is about teamwork. This ‘floor is lava’ mode forces friends to turn on each other as the surface beneath them randomly becomes consumed by dangerous lava. If players stay too close to the fire their health decreases and the moment one player falls into the lava the game ends. If nothing happens within the given time the player with more health wins.
TWIX.IO - eASTER
TWIX.io has festive/seasonal modes throughout the year keeping the audience attached with new, playful, funky and quirky game modes.
The easter game mode is a thrilling mode where players hunt for eggs hidden in a map covered with chocolate. The aim is to collect the eggs in order and unlock rewards.
The easter game mode is a thrilling mode where players hunt for eggs hidden in a map covered with chocolate. The aim is to collect the eggs in order and unlock rewards.
TWIX.IO - hALLOWEEN
For the Halloween season a special duo mode gives players a chance to team up with a friend and take part in an intense and jumpy chase game where players must escape a monstrous mouth creature with a map that is limited creating high tense moments.
The aim is to progress levels where the time increases alongside the monsters speed. The highest progressing duos will see their names etched in local and global leaderboards.
TWIX.IO - Christmas
For the festive season of Christmas, players will help santa find lost gifts scattered throughout the beautiful icy wilderness map to save Christmas. The beautiful and intricate detail of the ice shows snowflakes and the reflection of the constellations above.
The slight fog obscures the map making the search harder. Players should also collect snowflakes which help strengthen the ‘golden glow’ compass that points to the location of gifts.
TWIX.IO - Gameplay Animation
Initially to present to idea and concept of TWIX.io we went down the main and traditional way of presenting concept/game art. This is usually done in early phases of a game’s creation and as this whole campaign is still a concept we thought it would be suitable to create still artwork.
As the images were all still artworks, we decided to use Ai to animate them rather than re-create from scratch. Although, the animation becomes very distorted, as seen in these examples, we only used a few seconds of the animations to keep visuals clean and smooth.
As the images were all still artworks, we decided to use Ai to animate them rather than re-create from scratch. Although, the animation becomes very distorted, as seen in these examples, we only used a few seconds of the animations to keep visuals clean and smooth.
